Greensboro has always been more than a dot on the map. From the textile mills, civil rights and rail lines that built its backbone to the neighborhoods, parks, and gathering spots that give it soul. This city carries a legacy of hard work, grit, and pride and that explains why so many people move here.

The Boro Brand was created to honor that story. Every piece we make nods to the Gate City, from our 'huge' skyline and local ball fields to the everyday places only locals know. Our tees are made to wear but it will also spark conversations, build connections, and celebrate community.

They're unmistakably Greensboro... Made by Locals, Worn By Locals.

The boro story

The Boro Brand was born out of being proud of where you came from. I grew up in Greensboro and this city has shaped who I am. Starting this brand is my way of giving back by creating timeless, funny and retro inspired products that feel as comfortable as they are authentic. Watching Greensboro change and grow over the past 40 years inspired me to make something that celebrates all the places that give our city its soul.

The boro way

• Produced in Greensboro — Every shirt is printed locally to support our community.
• Made with 100% U.S. Cotton — Soft, durable blanks grown and harvested in the U.S.
• Local Pride — Designs that shout out Greensboro's neighborhoods, parks & icons.